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The NHS is under growing pressure, with rising demand, limited resources and widening inequalities. This one-hour webinar explores how embedding prevention into everyday life can enable earlier intervention, improve outcomes and reduce pressure on general practice.

Today’s health system is increasingly focused on responding to illness rather than preventing it. Although prevention is widely recognised as essential, delivery remains fragmented, episodic and tied to traditional healthcare settings – which many people find difficult to access.

Neighbourhood health is gaining momentum as a foundation for future service delivery. But physical hubs alone cannot deliver population-level impact. To work at scale, prevention must reach the places people already live, work and spend time – supported by digital continuity and clear clinical pathways.

This on-demand webinar draws on evidence from over one million health checks delivered across UK communities and workplaces.

We explore what happens when prevention is frictionless, local and designed around everyday life. You’ll see how distributed models can enable earlier intervention, engage under-served populations and support outcomes without increasing GP demand.

 

Turning neighbourhood health into reliable, scalable infrastructure

Through practical case studies, the session examines how distributed prevention can become reliable infrastructure rather than a series of short-term programmes.

By signing up, you’ll gain:

  • Understanding of why prevention must move from policy to everyday delivery
  • Insight into how neighbourhood health can reach more people beyond physical hubs
  • Evidence of how frictionless, distributed prevention engages under-served populations
  • Confidence that early detection improves outcomes without increasing GP demand
  • A simple framework for thinking about prevention as a scalable, system-wide capability

 

Guest speakers

  • Michelle Freer (Transformation Manager, NHS Nottingham & Nottinghamshire ICB)
  • Suzanne Wilkin (Advanced Public Health Practitioner, Norfolk County Council)
  • Dr Lia Ali (Consultant Psychiatrist & Digital Health Strategist, SLaM NHS FT & NHS England)

 

Who should watch

Senior leaders and decision-makers across health and care, including:

  • Local authority public health and neighbourhood health leads
  • ICB Population Health and Prevention leaders
  • Primary care and community service leaders

Watch on-demand

Watch 'Making Neighbourhood Health Work in Everyday Life'

What you’ll learn:

  • How to embed neighbourhood health prevention into everyday life
  • Lessons from health checks reaching under-served populations
  • Practical insights on scalable, distributed prevention models
  • How to improve outcomes without increasing system pressures

Guest speaker

Dr Lia Ali

Consultant Psychiatrist & Digital Health Strategist, SLaM NHS FT & NHS England

Lia is a practising doctor and digital health strategist shaping patient-centred, ethical and integrated care.

She combines frontline clinical experience with senior national and industry leadership roles. Within NHS England, she has held senior positions influencing digital policy and implementation. In industry, she has served as Chief Clinical Innovation Officer and Chief Safety Officer, pioneering approaches that embed safety, advance mental health and long-term condition management, and address health inequalities.

A trusted adviser on shared care records, digital therapeutics and the NHS App, Lia ensures digital transformation delivers meaningful, real-world impact for patients and clinicians.

She is currently pursuing an MSc in Healthcare and Design at Imperial College London and the Royal College of Art, and is a Fellow of the Faculty of Clinical Informatics.

Guest speaker

Michelle Freer

Transformation Manager, NHS Nottingham & Nottinghamshire ICB

Michelle Freer is a senior manager with extensive experience leading complex change projects in the NHS and private healthcare.

Michelle works closely with stakeholders at all levels to deliver improvements in services, processes and technology, while managing budgets, risks, and timelines.

Michelle has a strong track record in making organisations more efficient, improving service quality and supporting transformation initiatives.

Currently, as Transformation Manager at Nottingham City PLACE within the Nottingham & Nottinghamshire Integrated Care Board, Michelle leads projects to improve primary care, support neighbourhood-based healthcare and deliver population health initiatives – building strong relationships across clinical teams, partner organisations and the community.

Guest speaker

Suzanne Wilkin

Advanced Public Health Practitioner, Norfolk County Council

Suzanne Wilkin (MPH) is an Advanced Public Health Practitioner working in the adults health and wellbeing commissioning team at Norfolk County Council Public Health.

Suzanne has worked in health services with prevention at their core for over five years, before moving on to directly support with the health protection response to the COVID pandemic within the Public Health team at Norfolk County Council.

Now leading on the NHS Health Check programme in commissioning, Suzanne continues to champion prevention through extensive collaboration with system partners, developing insight-led approaches, driving improvements in population health, and reducing inequalities.